Is the mainstream ready once again for dance music? - music
Not since the halcyon days of Dance/Pop Artists like Taylor Dayne and Paula Abdul has Dance Music been a mainstream category. Today, "Dance Music" as clear by Billboard's Dance Club Chart represents only a very small segment of the music market. But appreciation to the current CD Announcement "Sleeping in the Nothing" from Kelly Osbourne and a further imminent CD delivery from Entertainment Media enticement Paris Hilton, that could very well change.
Osbourne is a Realism TV Star and Mainstream Solo Comedian who has embraced the Dance Music Genre on her hottest CD. And since of her Star Status, she's bringing a lot of mainstream awareness back to "Dance Music". It is ironic that Osbourne, a newcomer to the genre, might yet turn a Dance CD into a multi-platinum Mainstream hit.
After the country's musical tastes moved towards Hip Hop, Urban, and R&B/Pop, the Major Labels redirected their focus away from the Dance/Pop genre and it fell into decline. The dance music landscape attracted more than it's fair share of sub-standard Producers, Vocalists, and Songwriters. It got so bad that even legit Artists who could hold their own in any genre, like Grammy Nominees Amber and Deborah Cox were pretentious by it. Cox has even optional openly that being labeled a "Dance Artist" hurt her mainstream career.
Though these Artists have continuous to circulate Remix Singles (Amber's most recent "Voodoo" is out June 21), many of them have embraced other musical genres. Amber has gotten great notices for her multi-genre (Alt Rock infused Electronica, Pop/Rock, Dance, Jazz) CD "My Kind of World" and Cox has said that she is cd a CD of Broadway and Jazz standards. Even Kristine W told the Toronto Press after an beginning at last year's Approach Cares that she'll do a Jazz CD next.
If Osbourne has a mainstream hit with "Sleeping in the Nothing" though, Dance Music's fortunes may turn once again. And the notice from the Internet's most searched for acclaim Paris Hilton that she too will announcement a Dance CD abruptly (which will purportedly bring in a reconstruct of Blondie's Disco Classic "Heart of Glass") almost guarantees that Dance Music will get a huge Mainstream Media boost. If these Artists are lucrative in revolving younger CD Buyers onto Dance Music, the genre might once again befall a Business force.
Kevin Snook is the editor of Dance Music, a site focusing on dance/pop music artists, articles and reviews.
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