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Does your cd cover $ell (or suck)? - music


Oh, I know the last part of the title (Suck) isn't a very pleasant category to apply to anyone's CD cover. But, in the activity of plain old honesty, and to face our demons head on, I hunted to (again) exploit a worst case scenario that we can only convalesce from.

And, having said that, think of the be around (and not so average) cassette artist's CD cover, and I'll bet you will agree that 9 out of 10 CD covers acquaint with the dancer basically posing while staring arranged into the camera.

And, the few artists who want to arrive on the scene different, exceptional and diverse, austerely each turn sideways, stare into deep space, or gaze descending or backward for their photo sessions.

If you crop up to be among the aforementioned guilty, you should accomplish that by *not* befitting more positive and aggressive with the visual air and blueprint of your CD cover, you are shortchanging the aptitude of your delivery from the onset, and not generous it its best feasible accidental for greatest success.

I first began noticing this by and large trend when CDs began replacing albums. And, I have faith in that the discrepancy was due, in part, to the dramatic bargain in the cover size.

Consequently, I felt that both labels and artists, perhaps, decided (consciously or unconsciously) that the cutback in size did not allow adequate room for visual creativity, which is not the case.

But, those are only two reasons. For, I also accept as true that, while they may be civilized to great expert music producers, I have found that most cd artists whom I bump into are amateurs, at best, in accept to marketing their releases from a visual perspective.

And, it's not their fault, since 'visual' just doesn't happen to be the channel in which they work. However, this isn't to say that they can't learn to befit much better at pre-selling their releases visually.

But, as an artist, perhaps, your contention is that your music is, primarily, based on the "sonic" aspect. . . that it will essentially be "heard" and not "seen. "

This is, in part, true but also care about that, generally, before your music is HEARD, it is first SEEN (unless you are conveyance 'plain vanilla' promotion singles to radio or handing them out at will to friends, associates, etc. ). And, here is how:


Due to added expense, most autonomous labels forego manufacturing 'singles' and, thus, customarily send their accomplished retail releases out as promotion copies to the media. Hence, the radio music directors and program directors will SEE your announcement ahead of they open your case to HEAR your music.

And, as the MD/PD takes your CD out of its package, does it, *POW!*, hit him with a bang visually, and immediately implant deeper appeal *BEFORE* he hears your music?

Or does your, possibly, be an average of to boring cover encourage a blas ambiance that causes the MD/PD to believe that your music is, yet, a new below be an average of release, and is a added waste of his advantageous time not including charitable it, at least, a listen?

* Press

The same thing applies to press music editors, reviewers and calendar editors as with radio personnel. Will the press personnel see a boring, posing cover and get that "Geez, here we go again" feeling, or will they believe that your apathetic cover will be accompanied by even more boring content, such as your bio, press release, fact sheet, etc. ?

* Retail Consumers

While many budding retail customers will, indeed, "hear" your music first (on radio or in nightclubs), there are also many more capability retail patrons who will not.

And, these actual customers are the ones who each go to music retailers weekly for new releases and spend additional time browsing, or they may be customers who are austerely weekly browsers in quest of the new, exceptional and creative 'next big thing'.

In both case, for the clients who espy your CD in their desired music retail stores. . . does your cover jump out at them visually, make an burning impact, and cause them to do a 'double take'?

Does it then make them pick up a copy of your release, maintain their activity and force them to read your credits and song titles?

Subsequently, does it then drive them to a listening station for additional appraisal and, hopefully, purchasing it?

Or, will they cleanly look at, yet, a different boring cover and go, "Eh," and exchange it for your competitor's that is far more visually attractive, and your competitor's who may also have read this exact article, with one exception. . . he acted on this in order while you did not? :-)


Now, get a copy of your CD and take a look at it. . . I mean take a *really* good look at it. Then, using the radio, press and consumer hypothetical perspectives above, honestly ask by hand if your cover has visually maximized its full potential.

Does it at once subscribe to the old U. S. Army slogan, "Be all you can be?" Is it, truly, all that it can be? Is it the best doable cover that you could ever hope for with this release?

Or, do you apprehend for the first time that you have both shortchanged manually and your release, and that your cover is maybe causing you to lose some considerable sales, as it could, indeed, be obtainable to both the media and clients much better?

If you now believe the slightest feeling of doubt, after having given your cover a new look, it is also safe to believe that your cover may be a bit questionable to others and, particularly, media professionals as well.

So, let's say that you now accomplish that your cover is below par, and could be much better. . . that you can now admit that you truly did not give it your complete best shot. . . that, in fact, your cover was an afterthought, at best. How do you get happening on "conceptualizing" it from a visual standpoint?

Well, one way is to first believe your title. . .

If this is your debut release, can you make a touch unusually funny or witty out of your first or last name? Can both your first or last name acquaint with a alter ego meaning, such as Byrd, Love, Green, Wolf, Young?

While those of us with such names are often ridiculed in our early drill days, we have the benefit of our "weird" last names durable out and benefiting us in our certified careers. :-)

If your announce has a subtitle, or this is your back or additional release, can you put a twist on its title?

The same goes for your songs. I'm gambling that you have, at least, one song, anyhow of your genre, that can be select as the title and used as the basis for a very charismatic cover and decorative depiction of your music.

For even more in a row and assistance on assembly your CD cover a $ales $uccess story, choose visit the below link.

http://www. MuBiz. com/services. html#CD_COVER

Kenny Love is leader of MuBiz. com,a radio promotion and media hype advantage that also provides affair and career army to musicians. See the company's corresponding website at http://www. MuBiz. com.


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