How any dj can amplify their gigs and profits by this austere approach - music
The DJ business is very competitive. There are many DJ's who are construction huge amounts of money and then there are other DJ's who are struggling to find any gigs at all.
If there are some DJ's who are blooming with their affair and you are not, there is a bit you can do to alter that from tip to toe about where you develop into booked with as many gigs as you can handle.
To do this, you have to appreciate how to use a conception and differentiate by hand from the other DJ's.
So I need to ask you this question.
How atypical are you from any other DJ?
Do you afford army or crop that a further DJ doesn't? Do you bestow develop quality? Do you have the cheapest rates? Do you offer admire up services? Do you offer advice? Do you offer more solutions?
What do you offer your customer's that is atypical from your competitors?
This is the million-dollar ask you need to be asking yourself.
A lot of dj's don't have any idea how they are assorted from their competitors. The key is as a rule - 'we offer great assistance and exceptional sound quality' or 'we offer the best range of music'. This is not being another from your competitor's as this would be accurately the same fulfil they would say.
The challenge is you look the same as each else.
If you look the same as your competitors, how does your consumer know whom to choose? They just decide whoever don't they?
I will put it simple. Pretend all of your competitors and manually were in a room and a client opens the door and has to decide on only one of you. Your competitors and by hand scream out - 'pick me, pick me'. The funny thing is you don't get pulled out since the consumer didn't even see you. You all 'looked' the same.
To overcome this, you need to be unique. Stand out from the crowd and be different. Be atypical means you are going to get noticed. But you have to go a lot added than that. You have to acquire a Exclusive Advertising Proposition (USP).
A USP is some area of your affair that offers a clarification to your customer's problems. A USP is the aim why a client does affair with you. It determines whether they desire you or not. Not only that it allows you to allegation above your competitors not including bringing up the rear any customers. This way, you don't get bogged down in a price war and lose profits.
There are quite a few areas that could be a USP for a business:
· At Exciting DJ Services, we offer the lowly price. Guaranteed.
· At Joe's DJ World, we offer the cheapest prices. If you find it cheaper everyplace else, we will match it and give 5% off our price
· At 'Dj Sound', we are open longer than any other DJ from 8. 00am to 11. 00p everyday
· At 'hillside sound quality' we be au fait with that every so often your guests at parties want to hear a selection of tracks. Well have near all tracks obtainable and we will play upon request. And if we don't have it existing you get an extra ½ hr of our live time.
· When you book us for any children's party, you get a free dance video scared out of your wits in for each child to take home.
· Our affair army endow with the best sound characteristic there is. If you find that our sound class isn't the best you heard, you don't pay. We stand at the back of our gear 100%
· At 'Big Bens' DJ services, we only use a exceptional sound classification that there is only three other companies are using in the world.
· At Stimulating DJ's, we have the leading range of music tracks existing anywhere.
By having any of these areas (you may have a niche one) allows for consumer to decide a celebrity who is given that the assistance and elucidation that they are after.
How do you decide on an USP?
That comes down to accepting your customers. What are their needs, wants and desires? What questions do your customers ask themselves already they buy? For example:
Why be supposed to I decide this business?
And so on.
Find out what your customers wants. ASK THEM.
The easiest way to acquire your USP is to find out what is your customer's harms are in commerce with your competitors and solve that problem.
Here's how Jay Abraham describes how to put it into practice.
You know how?
Well, what we do?
· You know how you have to wait in a line for over 20mins in banks to be served. Well, what we do is if anybody has been coming up in line for more than 10mins in our bank, we accept your balance $10.
· You know how most procedure need your car overnight to fix and leave you left high and dry exclusive of a car. Well, what we do is bring you with a car to use overnight so you wont be inconvenienced.
· You know how most own trainers allege you and if you don't get to your aspiration weight, they allegation you more sessions. Well, what we do is if you don't reach your beloved burden surrounded by a given period, you don't pay any money until you reach your pet weight.
Now your turn. Grab a piece of paper and write a few responses.
You now how??.
Well what we do is??
It's that easy. Find a catch that your customer's are experiencing with a competitor and solve it. You have then urbanized your USP.
You must as a result consider what your competitors are doing. For instance:
You must know how they are treating their customers.
By conscious these answers is very powerful. It allows you the opinion on how to arise your commerce and not fall in the trap that your competitors are location for themselves.
You must do the contrary to what they are doing. Offer more solutions than your competitor is the key. Offer more value. Offer more convenience. Offer more advice. Offer more.
Now you can absorb that when most DJ's say our USP is that we offer develop characteristic and service, this doesn't stand up since that is what your competitor is also offering. You must fine a catch in the attribute or assistance and solve that area.
If you don't do this, you will befit a affair of 'pick me, pick me'.
When a big cheese goes to the Blond Pages, they are looking for a answer aren't they? They are demanding to find a celebrity to afford that solution.
This is what a customer's says - " I want?and who can give that for me?"
What does your blond pages or publicity say? Does it tell your customers you have a clarification to their problem? Or does it just depict the features?
You must announce your USP everywhere
In every diminutive bit of your marketing, you must state your USP.
It is no use having a killer USP that will bring an ad lib total of customers if insignificant person knows about it.
It must be in your sales letters, headlines, when you counter the phones (if applicable), your ads, your blonde pages ad, your leaflet etc?
Everyone must know what it is.
How about having this as your headline:
The be around mark up for a DJ is 70%. Our mark up is 40%. You save 30% off the business rates every time you book because of us (USP: Price)
Most DJ's don't take request. Well with any of our DJ's they take all needs no be of importance how old the song is. (USP: Service)
Everyone knows what you are on about.
Owen Nicholson has been viewing DJ's all over the world how to augment their gigs and profits. For a free account on 'Advertising Mistakes that DJ's Make', go to http://www. disc-jockey-profits. com
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